friendlyway – one of the leading providers of high quality and highly obtainable solutions for the domain of interactive Kiosk and Digital Signage solutions – and DS infomedia – media agency with focus on human medicine and pharmacies – have developed a complete solution for digital advertising and information. It is adapted for the needs of pharmacies and their customers and provides a new world of information.
The IT system-base is made by friendlyway, which supplies the design-screen asign32 and the software for administration and construction of the pharmacy contributions. DS infomedia is in charge of the construction, administration and modification of the specific content.
The content reaches from information about medication and its application, over the individual range of services of the pharmacy, business hours and proxies, on to introduction of products and special offers.
The charm of the solution is given by the fact, that the content of the presentation can be edited centralized by DS infomedia as well as decentralized by the respective pharmacist. The system is arranged in a way so no IT know-how by the pharmacist is needed to generate and edit his section of the screen content. The high flexibility and easy handling through web-applications eliminates the known barrier for users when getting started. Based on solid system technology, this allows an economic and effective use of this new medium.
The first installations were realized subsequently to the Expopharm, which took place in Düsseldorf in September. DS infomedia expects a considerable number of the roughly 22000 pharmacies to be convinced of this solution. First enquiries from abroad Europe are already at hand.
friendlyway has specialized in the development and marketing of standard software and system solutions for digital advertising screens (Digital Signage) and interactive Kiosk systems. The technological solutions developed on this have been marketed in Europe, Asia and the USA for 11 years. Currently already more than 25000 friendlyway solutions are being installed.
DS infomedia GmbH
DS infomedia is concerned with the construction of content and the distribution of PoS information systems in the domains of pharmacy, health insurance, practice and business. Easy control, clear information and an optimal cost effectiveness are substantial for the design of the systems.