Interactive Terminals With Video Calling, Digital Signage, and Navigation for Achensee – Leading Austrian Resort Destination

friendlyway Modules
– Cloud Platform and Kiosk Management
– Content Management
– Wayfinding
– Video/Audio Assistant
Hardware in scope
3 Kiosks
6 Wall Mount Displays
70 Client Owned Custom Displays
Client location

Client Profile

The Achensee region, located in the heart of Tyrol, is one of Austria’s most popular year-round tourist destinations known for its hiking, skiing, mountains, stunning lakes, and quaint villages. The region maintains one of the highest hotel occupancy rates in Tyrol, with over 195 days of full occupancy. Achensee Tourism serves as the region’s official tourism body and welcome center – welcoming tourists to the region and providing a wide range of visitor information services.


Tens of thousands of visitors descend upon Achensee’s various villages and outdoor attractions each year – Achensee Tourism required a modern, digital-based solution to help welcome, inform, and guide visitors throughout their stay in the region.

With growing numbers of visitors, the Achensee Tourism team was looking for a solution that would enable improved, modern visitor experiences by providing visitors with real-time, location-based information:

  • Hotel vacancies
  • Public transportation options
  • Weather
  • Hiking routes
  • Maps with local points of interest
  • Region’s local and partnered businesses campaigns and promotions
  • Additional services available to visitors via interactive digital signage placed in key areas throughout the region

As a special feature of the solution, Achensee Tourism required an optimized visitor support process – allowing for immediate responses to visitor requests and questions via audio/video calls from dedicated self-service kiosks.

The desired solution would become the backbone for optimized business processes – enabling improved and more standardized customer service, enhanced visitor experiences, as well as enhanced operations for back office teams of local Achensee businesses.

Project Key Performance Indicators
customer support services
2X improvement
in operational costs for customer support teams
Over 1.6 mln
happy visitors per year

Main Business Goals

The Client’s main objective was to utilize a joint software-hardware digital signage system to welcome, inform and guide visitors throughout various highly-trafficked locations and points of interest within the Achensee region – enabling modern, engaging, and helpful visitor experiences.

Achensee Tourism wanted to meet the following business goals:

  • Improve customer experience by implementing a next-generation platform with interactive content management, visitor navigation, and real-time video assistant capabilities
  • Increase cross-sale and booking potential by structuring and promoting important sales content and increasing visitors awareness
  • Optimize operational costs by reducing/automating manual functions and standardizing processes
  • Optimize personnel costs

Client's Choice - friendlyway

After considering various providers, Achensee Tourism selected friendlyway as its exclusive solution partner, due to friendlyway meeting the following project and partner requirements:

  • Germany-based provider of true end-to-end software and hardware solutions
  • Decades of experience in developing and implementing industry-leading digital signage and kiosk solutions
  • Capability to provide off-the-shelf solutions while having the capacity to develop custom-tailored hardware and software based on client needs
  • Cloud-based platform capable of creating and delivering a wide variety of modern and engaging visitor experiences – wayfinding, real-time information, video and audio calls, and custom content
  • Integration-ready software and hardware
  • First-rate network of distributed partners
25,000+ devices deployed across 70 countries


The Project Scope for Achensee Tourism included implementation of the following friendlyway solutions:

Outdoor Tamper-Proof Regional Navigation and Information Services

Weather-proof and tamper-proof friendlyway outdoor kiosks are placed at key points throughout the region to assist visitors with the following services:

  • Directions, wayfinding, and navigation to attractions and points of interest across the region
  • Live, real-time video and voice calls to the Achensee Tourism Center for assistance with information, questions, attractions, and reservations
  • Search and view detailed information on points of interest, accommodations, transportation, and attractions in the area
  • Booking and reservations
  • Notifications and announcements
  • Real-time weather updates and forecasts

Tourist Information Office Achenkirch | Navigation and Information Kiosks

Achensee Tourist information center is equipped with friendlyway Impress 43” kiosk allowing visitors to:

  • Browse service offerings by partnered resorts
  • Receive directions to navigate throughout the entire region using a wide screen map with listed attractions
  • Search and book events, reservations, restaurants, and attractions across the area
  • Make instant video calls to call center representatives

Welcome Area and Gift Shop | Digital Signage

Multiple types of friendlyway wall-mounted screens are used to display the Client’s content, which is created, published, and managed remotely via friendlyway Cloud Platform:

  • Advertisements
  • Media playback
  • Local, real-time weather forecasts
  • Guidelines, notifications, and announcements for visitors and employees

The complex houses several different buildings with numerous friendlyway displays, all of which are managed from a central source – friendlyway Cloud Platform.

Atoll Achensee Recreation Center | Navigation and Information Kiosks

Achensee Recreation Center complex is equipped with 2 friendlyway Impress 43” kiosks allowing visitors to:

  • Browse service offerings by partnered resorts
  • Receive directions to navigate throughout the entire region using a wide screen map with listed attractions
  • Search and book events, reservations, restaurants, and attractions across the area
  • Make instant video calls to call center representatives

Hotels and Regional Points of Interest | Navigation and Visitor Information + Video Call Kiosks

Hotel lobbies and high-traffic areas throughout the Achensee region are equipped with friendlyway Impress 43” kiosks, providing the following functionalities:

  • Browse service offerings by the area hotels, venues, and attractions
  • Navigation and wayfinding through the region, utilizing wide screen maps to provide directions to listed attractions
  • Book events and make reservations across different attractions and restaurants in the area

Kiosks are equipped with high resolution, wide screen, top-quality touch screens, video, and sound equipment to provide visitors with the ability to place real-time video/voice calls to the Achensee Tourism Center.

Video Calling With Auto-Dialing System for Self-Service Kiosks

As a special feature, Achensee Tourism leverages our automated video call system – providing customers with immediate, person-to-person help at any of the friendlyway Impress kiosks equipped with video and audio capabilities.

This allows visitors to instantly connect with a call center representative for information assistance, real-time services, bookings, and general questions.

If one number is not accessible, the system automatically dials other numbers in the list to immediately connect the visitor with a service agent.

All-in-One Solution – Digital Signage, Navigation, and Video Assistant

friendlyway Software Modules

You can combine and use different modules to automate the processes you need

Cloud Platform and Kiosk Management
Content Management
Audio/Video Assistant
Wayfinding Module

friendlyway Cloud Platform: How It Works

9 friendlyway screens, kiosks, and digital signage devices, and 70 Customer-owned wall-mounted screens connected to friendlyway Cloud Platform, are leveraged by Achensee Tourism to deliver modern, engaging visitor services to the Achensee region’s large number of tourists, visitors, and guests. By utilizing friendlyway, Achensee Tourism is able to manage their entire fleet of digital signage devices – as well as create, edit, manage, and publish all of its content remotely via the web using our centralized, all-in-one cloud platform.

friendlyway Cloud Platform


As the Achensee region’s official visitor services provider, Achensee Tourism is responsible for welcoming, informing, and guiding tens of thousands of annual visitors – friendlyway’s successful implementation of this project has transformed the way Achensee performs its role to the region’s countless annual visitors.

By utilizing our off-the-shelf digital signage hardware and software products, as well as having the capability to implement custom solutions, friendlyway was able to successfully deliver Achensee Tourism’s desired hardware-software system – providing the region’s visitors and tourists with seamless, engaging, and interactive digital visitor experiences.

Following the implementation of friendlyway digital signage kiosks and connecting custom-built wall-mounted screens, powered by friendlyway Cloud Platform, additional successful outcomes of the project include:

  • Highly improved visitor and customer experience (CX) via implementation of friendlyway’s hardware and software solutions – providing Achensee with interactive content management, visitor navigation, and live audio/video customer service calling.
  • Improved potential for cross-selling and increased bookings through structured and promoted sales content, enhanced visitor awareness.
  • Optimized operational costs through the reduction and automation of manual processes and standardized functions.
  • Optimized personnel costs and increased staff productivity.
  • Ability for Achensee Tourism to provide visitors with fully digital and engaging content experiences.
  • Digital wayfinding, navigation, and interactive regional maps
  • Ability for visitors to book accommodations, reservations, local events, and attraction passes
  • Real-time notifications, announcements, and weather forecasts delivered via signage and kiosks
  • Advertisements for partnered businesses displayed on screens and kiosk hardware
  • Ability for visitors to place live audio/video calls at kiosks for immediate, live assistance from Achensee Tourism representatives
Project Key Performance Indicators
customer support services
2X improvement
in operational costs for customer support teams
Over 1.6 mln
happy visitors per year

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foto de
Dmitry Koshkin
Managing Director
friendlyway USA