Digital Signage and Visitor Management at Sports Events, Arenas, and Stadiums

Impress your fans, patrons, and visitors with a best-in-class digital signage and visitor management platform. Engage with your facility’s visitors, entertain them, and forge unforgettable memories.

  • Trusted by over 500 clients
  • Powering 25K+ devices across 70 countries

friendlyway Solution for Digital Signage and Visitor Management in Sports

friendlyway offers unique solutions that provide everything needed to host amazing sports events and create memorable experiences for your fans - from software to hardware.

Compatible friendlyway Hardware and Partner Access Management Solutions

friendlyway Cloud Modules for Digital Signage in Sports

You can combine and use different modules to automate the processes you need

Cloud Platform and Kiosk Management
Visitor Management
Content Management
Audio/Video Assistant
Wayfinding Module
Room Signage
Integration Module
Reporting and Surveys Module
Secure Browser
Staffing/Contingent Labor Automation

Our Featured Solutions and Scenarios for the Sports Industry

Digital Signage and Advertising for Sports Venues

friendlyway solutions provide powerful tools to improve your visitor and fan experiences by presenting meaningful location-specific information where it’s needed, with the flexibility of a modern digital signage platform.

You can create and distribute any type of content across all of your venue’s different digital signage devices:

  • free standing large screens
  • self service kiosks
  • digital walls
  • wall mount screens and outdoor kiosks

Content may include:

  • Signage and directions for visitors
  • Information on ticket sales, promotions, local services, and offerings
  • Upcoming events
  • Timetables and schedules
  • Information on teams and players
  • Weather forecasts
  • Local points of interest
  • Transportation schedules
  • Local accommodation options

The friendyway Cloud Platform provides end-to-end functionalities for managing multiple digital signage devices, and creating, scheduling, and distributing different types of content across all devices from a centralized portal.

Visitor Navigation and Wayfinding at Sports Venues

One of the most important aspects of fan experience is easy navigation to the most important points of interest within the venue.

From finding your seat at an arena using an interactive kiosk and a barcode on a ticket, finding the closest ticketing office, merchandise store, public restroom, or concession stand using an interactive touch screen, wayfinding information helps build a unique and memorable journey for your visitors by reducing the time and effort in finding and reaching points of interest.

Our wayfinding module supports the following features:

  • Creation and management of complex and multi-level floor maps
  • Managing various configurable points of interest including restrooms, concession stands, merch stores, meeting rooms, elevators, and stairways
  • Creating smart routes to selected points of interest and arena sectors
  • Adding special routes for people with disabilities
  • Easy, real-time maps and content distribution to connected digital screens and kiosks
  • Real-time emergency announcements and display of evacuation routes. Multiple content scheduling options
  • Fan navigation to assigned arena seating via ticket barcodes
Emergency Signage and Evacuation

From fire drills to actual emergency situations, you want to be sure your digital signage devices across the stadium are presenting up-to-date information immediately at the click of a button.

The friendlyway Emergency signage feature allows users to create different predefined types of content to play in a priority mode over the content that has been already scheduled.

Depending on the types of devices and screens, content that may be played includes:

  • Video and audio announcements
  • Messages
  • Images
  • Evacuation maps and plans
  • Video calls to a dedicated security team from a kiosk

Such content is pre-created by the facility operations team and activated within one click of a button to be displayed across all devices.

Contactless Ticket Collection, Visitor Management And Physical Access Management

Event and visitor management may be challenging without complex automation that covers the full end-to-end process, from creating visitors in the system and registering them for an event to checking in and allowing them to pass a turnstile or other type of physical access solution.

The friendlyway Cloud Platform is perfectly suited for such tasks using the following features:

  • Receiving visitor records from the ticket sales system via the API
  • Adding visitors to an event
  • Sending confirmations/QR codes in an email
  • Allowing for contactless ticket pickup and/or printing at a self-service kiosk using a QR code or confirmation code from an email
  • Integration with physical access systems including turnstiles/door locks using tickets or barcodes
  • Reporting that shows how many fans are in the arena, absentees, and attendees’ times on site for further analysis in third-party reporting solutions
Self-Service, Visitor Support, and eCommerce at Sports Venues

Self-service for visitors is an essential aspect of modern visitor and customer experience.

We have the hardware and software for managing best-in-class self-service experiences where it is needed most in your venues.

Users can publish self-service experiences on friendlyway kiosks or most other third-party vendor kiosks, screens, and digital boards*

  • Searching local services, promotions, and offerings
  • Purchasing tickets, booking, services, creating orders from local vendors, merchandise, and concessions
  • Making audio/video calls with your support team
  • Navigation through the building and facilities

* Android or Windows-based platforms

Affiliate and Contractor Access Management

Streamlined control over access to facilities for different vendors (cleaning companies, catering companies, maintenance and engineering teams) allows for

  • Improved security via personally assigned access
  • Better control over people on premises
  • Efficient tracking of people onsite in the events of emergency
  • Better visibility for hourly jobs by using our billing reports, friendlyway provides the following out-of-the-box features:
    • Separate portal for vendors where they can manage their affiliates visiting facilities
    • End-to-end visitor management automation: events, visitor lists, email invites, self check-in and check-out functions, reporting, and surveys
    • Integrated physical access management hardware
    • Configurable integrated badging system (RFID card dispensers and readers with badge printing capabilities)

Why choose friendlyway for Digital Signage in Sports Events, Arenas, and Stadiums

Modular and highly customizable solution: from end-to-end visitor management to simple clock-in / clock-out
Cloud-based and works with any hardware - reuse your own or purchase from us
Set up in minutes and save hours
Customers can leverage hardware from friendlyway for best results
Compatible with friendlyway hardware and Customer owned Windows / Android based devices
Pay-as-you-go licensing model

Snapshots from the platform

Highlighted friendlyway Cloud platform features for the Sports Industry

Built-in arena floor plan editor and wayfinding route builder
Built-in digital content editor and publisher
Cloud and on-premises deployment modes
Integration with physical access management solutions and devices
Out-of-the-box vendor portal to manage facility access for their employees and affiliates
Quick access to visitor reporting and analytics
Emergency alarm mode with priority content over scheduled one
10+ plug-and-play modules
friendlyway hardware-ready, compatible with other vendors’ kiosks and digital signage devices
Multi-language support
ADA features and support
Cross platform: windows and android support

friendlyway Cloud Platform in a Nutshell

friendlyway Cloud Platform

Create, schedule, and monitor interactive scenarios from a centralized, web-based environment.

Connect your fleet of digital signage devices to a single platform managed entirely from the cloud.

Featured Hardware Integrations


Integrate visitor management with high-quality access control solutions by Magnetic, part of FAAC Technologies - from turnstiles to parking gates.


Add end-to-end security solutions from Interflex - from basic functions to video surveillance, mechanical offline terminals with data from the online system, and biometric recognition.


Use Sicunet controllers to create complex and highly reliable automated scenarios with physical access control devices.

Featured Software Integrations


Make calls directly from the kiosk or interactive screen as a part of visitor experience.


Integrate your visitor experience as an essential data point for sales and marketing processes managed in Salesforce.


Use Kibana for in-depth log analysis and additional data insights pulled from the friendlyway visitor management solution.

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foto de
Dmitry Koshkin
Managing Director
friendlyway USA