friendlyway Boosts Management

friendlyway Digital Signage Platform

The friendlyway supervisory board has appointed Karl-Joachim Veigel Executive Manager of Sales, Services, and Marketing.

The supervisory board and management of friendlyway AG have appointed Karl-Joachim Veigel Executive Manager of the business area Sales, Services, and Marketing. Mr. Veigel will assume this position on January 1, 2009.

Karl-Joachim Veigel was CEO at Beta Systems Software AG (Berlin) and held a number of managerial positions at Siemens and Siemens Nixdorf before becoming a business consultant for midsize IT companies. He draws on more than 30 years experience in IT.


friendlyway aims to leverage its technological prowess to take a leading position on the fast-growing market for digital signage and kiosk solutions. Along with its global standard solutions business, friendlyway aims to acquire selected large-scale projects via resellers.


Rolf Dechamps, Chairman of the Supervisory Board at friendlyway AG, says: “We are delighted to have Mr. Veigel join us and take responsibility for this important strategic task. His large store of experience in IT, his high level of expertise in tapping growth potential in business fields, and his proven managerial competence means that this appointment will crucially strengthen friendlyway. This appointment sends a clear signal to our customers, employees, partners, and investors that work on further expanding friendlyway business is going full steam ahead.”

Karl-Joachim Veigel adds, “I am greatly looking forward to this challenge. My primary goal will be to further develop Sales, Services, and Marketing, boosting efficiency and performance to provide a top level of customer and market orientation.”

About friendlyway

friendlyway AG is a leading provider of high-performance intelligent solutions for digital signage and kiosk/point-of-sale products and software management solutions. friendlyway provides solutions enabling clients to dispatch informational and marketing communications to target groups with a top level of efficiency and reliability. Sales partners market friendlyway products and solutions worldwide. friendlyway was established in 1998. Please find further information on the company’s website at

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