L’TUR Advertises its Latest Last-Minute Offers on 380 Displays
Since the beginning of this year, L’TUR, Europe’s leading provider of last-minute travel, has been advertising using electronic displays, known as digital signage systems, in 165 L’TUR stores. Using this new way of advertising with animated presentations, the company is hoping to increase customer interest in its in-store offers. An important element of this advertising campaign is the digital signage software “friendlyway composer 7,” which controls, monitors, and updates the electronic signage (http://www.friendlyway.com/html/composer.html). The latest travel offers are presented daily on 380 electronic displays.
The pricing structure varies greatly from store to store due to regional offers. Therefore, it was important to find a way of distributing content according to specific target groups. Thanks to the friendlyway composer 7 software and an easy-to-use scheduling system, the diverse content can be distributed to the various displays in real time. The timing of the presentation content, as well as its distribution, is controlled by L’TUR’s internal network.
friendlyway was commissioned by L’TUR at the end of 2007 to implement the digital signage concept, together with content distribution. “We chose friendlyway composer 7 software because the software is incredibly easy to use. Our editorial staff were familiar with the system after just one hour of training,” reports Philipp Nutsch, Head of Marketing at L’TUR.
L’TUR’s use of electronic advertising is in line with the current market trend. More and more tourism providers, banks, commercial enterprises, as well as providers from numerous other sectors with frequent end customer contact are opting for the new digital signage media. Stores and window displays are transforming into new, efficient advertising platforms by using appealing multimedia presentations (http://www.friendlyway.com/company/references/).
friendlyway is a renowned specialist in the development and marketing of standard software and system solutions for digital signage and interactive kiosk systems. friendlyway’s specially developed technological solutions have been marketed in Europe, Asia, and the US for the past ten years. More than 20,000 friendlyway solutions are currently installed.
About L’TUR Tourismus
In 2007, Europe’s leading provider of last-minute travel achieved a turnover of € 365 million with 784,000 customers. TUI AG holds 46 percent of L’TUR’s company shares, while Thomas Cook AG has a 10 percent stake. Karlheinz Kögel, founder and CEO, holds 44 percent of the company’s shares. Last-minute trips departing within four weeks can be booked right up to a few hours before departure – and are up to 50 percent cheaper than in the travel catalog. Every day there are more than one million offers for around 10,000 hotels and 130 airlines – such as Lufthansa, TUIfly, Condor, Air Berlin, and Germanwings. L’TUR is the exclusive last-minute partner for the new DeustchlandCard bonus points program. L´TUR is the exclusive last minute partner of the new bonus program, Deutschland –Card. Trips can be booked exclusively in 165 L’TUR stores, by telephone (+49 (0)1805/21 21 21), and on http://www.ltur.com.
friendlyway Products & Services GmbH
Tel.: +49 89 959791-51