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friendlyway attends the Kiosk Europe Expo 2010 in Essen

Unterföhring, 08.06.2010 friendlyway – one of the leading providers of first class solutions in the area of "Out of Home" – has stabilized its turnover despite of current difficult economic situation and belongs to the leaders in technology and innovation in these dynamically growing markets.

The product portfolio comprises of high-quality systems for digital advertisement and interaction at the Point of Sales. In addition, friendlyway offers a family of software products enabling monitoring and controlling activities of individual kiosks as well as large complex networks. The content for these "digital communication" infrastructure is provided by customers on their own or through specialised multimedia agencies cooperating closely with friendlyway.

With more than 400 registered and certificated ValueAddedResellers in more than 75 countries friendlyway is able to provide worldwide on-site services. This network will be extended to 600 Value Added Reseller during the next 24 months.In addition to attractive products and conditions friendlyway offers qualified support for sales processes and marketing programs.

The team around founder Klaus Trox and VP of sales Karl-Joachim Veigel has actively developed this market with trend-setting solutions. friendlyway’s customer list includes the Who-is-Who of the international TOP 500 companies. The friendlyway products are being used by well-known companies like Microsoft, HP, AOL, Yahoo, VW, BMW, Porsche, Bank of America, HSBC or Rolex - just to mention some of the valuable customers.

The range of application is nearly unlimited: from relatively simple digital signage installations which provide advertising messages at the point of information to complex kiosk networks, which - connected to a back office system - enable order processing and payment functionalities. There is hardly any part of the organisation that couldn’t be optimized through intelligent IT infrastructure.
Through providing innovative novelties - following empiric studies of our customers - the business opportunities for the operating company of such networks is quite substantial. The retention time for such a Point of Sales (whether retail store or ticket counter) increases significantly, revenue may rise up to 61% (based on customer experiences) and the brand loyalty is strengthened intuitively.

Some examples for worldwide used friendlyway solutions:

• outdoor application in a pedestrian zone in Austria
• digital information systems at bus stops in Hamburg
• in-house TV system for staff information at a German premium car manufacturer
• order kiosk for a international car rental company
• self order kiosk for a fast food chain in Scandinavia
• information kiosk and interactive entertainment system at an international fast food chain in Austria
• self-service kiosk with customer-loyalty-program in a Spanish drugstore company
• 24 hours online-banking-service in one of the leading Scandinavian banks
• self-service terminal for the clearing of traffic offences at Abu Dhabi Police department
• self-service terminal for a leading bank in Central America
• information terminal as consulting solution at the Point-of-Sales for vacuum cleaner equipment (vacuum cleaner bag)
• clearing-system for a international freight forwarding company
• employee self-service kiosk for international companies in Switzerland and USA
• student-information-system at a leading University in the USA
• self-service kiosk at Museum of Modern Art, USA and at a various Museums in Greece
• transaction-kiosk for a bank in Jamaica
• order-processing terminal for a leading system-restaurant in Sweden
• digital signage solution for pharmacies in Germany in collaboration with a leading multimedia agency

friendlyway will display a range of new products and solutions at the show in Essen:

• the new kiosk „porter“ with 19 inch touch screen, which can be mounted on a wall as a internet-surf station
• the digital signage screen-family "a-sign" and "d-sign" including the digital signage "all-in-one" software solution composer 9
• the retail rack-information system "a-sign 12" for retail markets
• "luminum" with the customer guidance and information system "informat" for public authorities
• "empire" as a order-solution for restaurants based on Micros Fidelio software
• "welcome 40" displaying the way finding system "directorix" for big department stores and malls
• the interactive doorsignage solutions with 10 and 12 inch displays and the corresponding doorsignage software "displayDrive"
• the innovative and worldwide leading outdoor-system „arctic“ with an interactive information-software "Greek Museum"
• the friendlyway evergreen and worldwide best selling "classic" with the interactive software "History of Furniture" of a furniture manufacturer in Germany

The entrance to the exhibition is free of charge for those who enrol themselves via the internet on the show’s homepage.

You can visit friendlyway at booth 5D.22

About friendlyway AG
friendlyway has specialized in the development and marketing of standard software and system solutions for digital advertising screens (Digital Signage) and interactive Kiosk systems. The technological solutions developed on this have been marketed in Europe, Asia and the USA for 12 years. Currently already more than 30.000 friendlyway solutions are being installed.

Press contact
Public Relations Department
Tel.: +49 (0) 89 - 95 97 91 - 35
E-Mail: pr@friendlyway.com